Deere Corp. Shows Ag Tech at largest consumer electronics show and informs the general public about the role of technology in modern agriculture.
Amid the acres of drones, gadgets, games, appliances and self-driving cars at the Consumer Electronics Show (CES), a John Deere sprayer fully spreads its boom across one of the largest displays in the sprawling Las Vegas Convention Center. It’s the second year Deere has joined the largest tech show in the world as the company looks to build its cachet among the tech elite and tell the tech story of ag to a consumer audience.
The company’s inaugural display in 2019 featured a combine, which drew a striking contrast to the rest of the gadgetry at the show.
“We really enjoyed last year where we got to talk about the space of agriculture to the broader tech community,” says Julian Sanchez, Deere’s director of precision agriculture. “We really got to tell the story of farming, and we got to tell the story of how farmers adopt technology, how farmers use technology, and how farmers want to farm productively efficiently and sustainably. So we’re back to continue to tell that story.”
This year, Deere lets the sprayer do the talking of how much of the tech shown off elsewhere at CES comes together in a single piece of ag equipment. Self-driving, remote sensing, GPS, precision imaging, machine learning – it’s all there in a single piece of equipment.
But why does John Deere choose to invest heavily in a trade show devoted to consumer equipment?
Credit: John Herath, Farm Journal AG Pro, January 9, 2020